Quotes:

IDG: 91% of IT and business professionals use iPad for work

• IDG notes that the iPad hasn’t really prompted the majority of IT and business professionals to abandon any other devices, however, with only 12% saying that their iPad has completely replaced their laptops and just 6% saying it has supplanted their PCs.
• However, 72% said they were using their notebooks less because of the iPad, with 83% of corporate users describing themselves as being loyal to Apple’s device.

97% of professionals use the iPad for reading

70% + now buy fewer physical books and newspapers

72% of iPad owners carry their laptop less

66% say the iPad has partially or completely replaced their laptop

The survey revealed a robust loyalty to Apple with 83% globally stating they would not consider buying a different tablet device next time.

Kathryn Cave, editor at IDG Connect International said “This research shows the tablet is fast becoming a true work device, provided by employers and used in the office for business communication. It also highlights some startling regional variations, emphasising the need for marketers to adapt content to local markets as well as new mediums.”

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